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Advertisingcopy Ms. PotopIllustration
CSR Gala Campaign
Client
Gala Societatii Civile
Date
May 2017
The concept
We wanted to bring forward the unknown people who worked hard and without whom the event wouldn’t have been possible: the people of NGOs.
The idea
15 years of thanks to those who do great.
Tagline
De 15 ani multumim cui trebuie. / For 15 years, we’ve been saying thanks to those who deserve it.
Print, OOH & Online
We decided to create custom isometric illustrations for each person and cause. Accordingly, the illustration is of the word MULTUMIM (Thank You) decorated with details inspired from the cause the person worked on.
